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Are you tying your print advertising to your website? August 8, 2005
Yellow Pages™ advertising often generates significant sales leads for businesses. But like most media, the printed ads limit your company to a mere introduction of your products and services. Websites--the single most cost effective method of advertising--offer virtually unlimited content and dynamic interaction. To effectively sell, make sure that your Yellow Pages™ ads clearly display your website address for a thorough discussion of your business' offerings. 
This rule should hold true for all advertising--in business cards, TV and radio ads, and even on invoices and letterhead. Extend your visibility further with by using an email address that helps point others to your domain. And if your site is in the development phase, you can still secure your domain and email for immediate use before another company snatches it up. At $25.00 per year, purchasing a domain is a worthy investment.
ThunderBits are ideas on website design, custom software applications, and Internet marketing. Changing monthly (okay, maybe just once in a while :), we promise to offer useful principles that build better businesses. 
